General
To access it you have to navigate to the Appearance / Customize/General.
Admin Panel → Appearance → Customize → General
Primary Color
Here you set the primary color for your website, in our example/demo you will see the primary color to be blue. If you click the color selector you can drag it around until you find a suiting color or enter a custom hex code/RGB color code.
Logo Image
This is where you set the logo for your website. It is displayed on the top of your header. Select here a logotype as well: Regular logo or logo with base.
The regular logo fits in the header.
Logo with base goes outside the header image. ( Recommended size: 105x118 px )